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Protect what you've built: Crisis Proof™ Your Business

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A practical five-step crisis comms system to help you confidently handle a crisis, maintain your brand's integrity, keep your team aligned & protect your business' success - before, during and after a crisis

How Crisis Ready Are You?

When **it hits the fan, leaders don’t tend to rise to the occasion. They fall to their level of preparation.

Take our 2-minute assessment to find out how your business would hold up under pressure – and get your personal Crisis Readiness Score.

Bonus: You’ll also get expert insights on next steps.

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How it works

Crisis Proof™ is a proven five-step system that prepares you to communicate effectively in the face of any crisis. 

Each step provides you with actionable strategies and tools to: 

  • Understand your risks and identify your business’ vulnerabilities 
  • Craft clear and authentic messaging that resonates with your audience and maintains trust 
  • Align and support your team with internal communications that boost unity and clarity 
  • Stay calm, credible and in control while managing public-facing communication during the crisis 

 

You’ll also get bonus resources including:  

  • Ready-to-use templates and scripts for quick responses 
  • Support materials to guide your next steps
  • Access to our Case Study Library to learn from real-world examples 
  • Optional 12-months crisis hotline access for personalised support 

Who is it for?

Crisis Proof™ is designed for strategic business leaders who know hope isn’t a strategy.

Whether you’re managing a growing company or leading an established business, this system helps you respond quickly and effectively to any crisis – protecting your brand, your team and your bottom line. 

Why Crisis Proof™?

Crisis Proof™ was created by Lucy Pitcher, a former Journalist, Corporate Communications Specialist and B2B PR Agency Director with more than 24 years’ experience helping leaders navigate their toughest moments: 

  • Fatalities and life-changing injuries
  • Product recalls and cyber-attacks
  • Fraud, arrests and PR disasters


Lucy has also delivered countless media training sessions to senior executives from a wide range of sectors.

She’s often amazed at how little support is given to leaders who will be required to communicate in times of crisis – especially when a poorly crafted message or delayed response can cost a business its reputation, its customers and its future. 

Crisis Proof™ was designed to ensure business leaders can respond with confidence, clarity and effectively in any crisis.    

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“A review from a client who benefited from your product. Reviews can be a highly effective way of establishing credibility and increasing your company's reputation.”
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“A review from a client who benefited from your product. Reviews can be a highly effective way of establishing credibility and increasing your company's reputation.”
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Leadership isn’t tested in good times - it's proven in a crisis

Whether it’s a cyber attack, service issue, HR challenge or social media fallout, your business reputation can turn in an instant.

Be proactive. Join the waitlist today for early access to Crisis Proof™ 

Don’t miss your chance to protect what you’ve worked so hard to build. 

Action is always better than reaction. 

Join the waitlist